THE RHODIA STORY
The people and places behind Rhodia
The stationery firm “Papeteries Vérilhac Frères” was founded in Lyon, France, in 1932 by the brothers, Henri and Robert Vérilhac, they sold stationery across France and North Africa. Two years later the brothers dream of manufacturing their own stationery was realised, and in 1934, the now famous orange Rhodia pad was born.
What’s in a name? Rhodia reflects the brand’s origins by the Rhône River in France, where the people from this region are known as ‘Rhodaniens’, and which led the brothers to create the name – Rhodia.
The two joined fir trees symbolize the company’s founding brothers, Henri and Robert Vérilhac. Family Legend has it the logo was drawn spontaneously in a single stroke by Antonia, Henri Vérilhac’s wife, and the hand drawn, sans serif letters reflect Rhodia’s modernist roots to this day.
Tons of paper per year
years of experience
Factories in France still manufacture Rhodia’s vellum, coated, 80gsm paper. A bleed resistant, feather-proof, brilliant white or cream creation that loves to be used with fountain pens. Many people feel it is the standard that other papers should be measured against.
For more than 80 years now, the expertise of Rhodia has ensured that ‘Stationery Made in France’ means the best in quality and expertise when it comes to notebooks for people who care.
The Rhodia notepad was avant-garde when created in 1934, instantly overshadowing competitors notepads, and the inventiveness of the brothers combined with detailed technical innovations still shines through today. The perfectly waterproof, flexible, scored, easy fold covers, ‘SANGRIF’ smooth back – head staples, micro-perforated, clean removable sheets, all are still there and maintain the unique Rhodia experience that the brothers imagined back in 1934.
Who in 1934 would have thought that a little orange stapled notepad with an unusual logo would still be being bought in the 21st Century by discerning customers all around the world?
Rhodia celebrated its 80th anniversary in 2014. An iconic brand that has gathered a cult following across the globe, by established a genuine, trusting relationship with its customers. Longevity is something that can only be earned through the loyalty of customers, and that loyalty only comes to companies that truly care about what they create.
Rhodia’s ‘two fir trees’ have come to represent this steadfast belief in quality, and they proudly stand on every product Rhodia make.
of curated products
Launched into a veritable stationery-wasteland, this bright spot of hope and inspiration inspired a generation of stationery-lovers. The style, colour and sheer variety of books and pens, filing and storage that we can lovingly browse today would have been a shock to anyone in an earlier time.
The shop is sadly no longer with us, but its spirit lives on with the Bureau Direct website and an enthusiasm for the pleasure that stationery can bring is no more evident than on Stationery Wednesday, a website dedicated to everything that is good about stationery.
There are family links throughout the history of Bureau. Originally set up by Jo and her mother Kathy, and now run by Jo and brother Dominic. Many other family figures have passed through and recently a new generation has been seen starting there.
The business is a celebration of what is best about a family-run organisation. Everyone feels part of a closer team, and customers are invited into this inner circle, breaking the barriers between business and customer normally found online.